Paul McAuliffe (Dublin North West, Fianna Fail) | Oireachtas source

I will go back to a conversation that was once had about putting a ticket together for electoral politics and reaching the target. If people are struggling to reach the target and only have the option to put who they might deem unelectable women on the ticket, they are doing something wrong and the quota is actually just the light shining in on a problem, rather than the solution or the problem. The issue of the quota is very much like what Ms Duffy talked about earlier about the data collection in that the quota is a form of data collection. If political parties have unelectable women, they are doing something wrong in all of the other areas, rather than not achieving the quota. We need to look at quota plus. Rather than looking at one level of success, we need to look at all of the other things.

Someone said that politics is all waffle and that then one day it is just maths, namely, the day of the results. It is just maths in that one needs X number of votes to get elected. Business is exactly the same in that there is considerable talk and strategy buzzwords but on one day at the end of the year when the year-end accounts are done, it is maths. A crude mathematical solution in politics works and a mathematical solution might also drive the conversation in business.

I will ask all three witnesses about the tech sector and social media. In many ways, when it comes to pillars of democracy and decency, the social media world is the wild west. Stuff is happening there that would just not be tolerated on a broadcaster or in any other sort of publication. It comes down to platforms' views that they are not publishers. I very much believe that they are publishers. Many of these companies are accused of being very holistic in that all their services are on the campus, which just turns into a drive to the employee being on the campus all the time and having no balance. I represent Finglas and Ballymun and we often find that our communities are demonised by one story that does not represent our wider communities. I have no doubt the Traveller community feels that even worse again than communities such as mine do. Will Ms Joyce comment on some of the sensational programming by some TV stations on Traveller culture and especially on social media incidents of violence and so on and how that impacts on the perception of Traveller culture?

With regard to the Future of Media Commission, traditional media is constantly battling with this wild west.

Is there anything specifically in the gender space that the representatives believe we need to deploy? There is no point in us having balance on traditional media, such as radio and so on, which we talked about, when large percentages of the population never consume traditional media but are consuming it all online. Those are three questions.