Ms Roisin Duffy:

I agree. I think the collection of data even at basic programme level heightens consciousness for everybody and it immediately changes it. When that programme, "Outside Source," started in 2017, they discovered that 30% of those on air through the week were women. That went up to 52%, but crucially the reach of the programme expanded by another 25%. It simply makes good sense, and what they looked at became deeper and more interesting. That is what happens. That embellished and helped their own democracy.