Ms Roisin Duffy:

Certainly I can tell the Deputy of the BBC's experience here. I refer to the 50:50 Project. I do not know if the Deputy is aware of what it is. A guy called Ros Atkins ran a programme called "Outside Source" and after some research into the BBC around gender, which was not particularly brilliant for women, he decided to look at his own programme. It was a BBC World programme and dealt with experts across the globe. He basically decided to count the people appearing on the programme, and he discovered to his horror that the percentage of women across a week was significantly less than men. Just the idea of raising the consciousness of that among his team on the programme he presented meant the number improved because they realised that if they had four men yesterday, they needed to do something about that today. They started to look for good people. When it came to areas where they did not have a female they could go to, then the researcher or somebody else on the programme would take responsibility for finding people and creating a database so that those people were there. That is what they started to do. It is very practical, and it works.