Oireachtas Joint and Select Committees

Wednesday, 12 October 2022

Committee on Budgetary Oversight

Film Sector Tax Credits: Discussion (Resumed)

Mr. Ronan McCabe:

I just want to speak a little bit about the intangible side. I know Deputy Farrell mentioned it in her opening remarks. Animation Ireland represented Ireland at Expo 2020 in Dubai this year. We were at the Ireland pavilion. We had three days of Irish animation being exhibited over there, both at the Al Wasl dome and on site. It was a fantastic event to be at in terms of the projection of Irish soft power and Irish stories. We were very much front and centre of the Ireland offering at Expo. There were more than 200 countries there. It is difficult to put a price or value on that. Even when we go to markets and festivals, a significant amount of people come up to the Ireland stand and inquire about the projects that they have seen. They want to visit and come and work in Ireland because of that. It is a worthwhile exercise to try and put a value on that. I do not have those figures to hand but it would definitely be something worth doing.

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