Dr. Orla Keane:

There has been extensive work done in recent years to get this message out to farmers. It was featured at the Teagasc beef conference in 2018 and at the Teagasc sheep conference in 2020. It is also featured at our open days. We have come together with other industry stakeholders in the sheep sector to put together four key actions that farmers can take to slow the development of resistance. Workshops have been held around the country on the issue, although that is especially on the sheep side. There have been extensive social media campaigns and videos have been made. There is now a landing page on the Teagasc website on which there are little animations and short videos explaining different things that can be done. The resources that have been put into extending knowledge transfer on this topic have been quite significant.