Mr. Bill Callanan:

No, but there is considerable awareness of this. We have been very upfront on this. The organisation that appeared before the committee earlier is an illustration of the focus. There has been relentless focus on the impact of banding. I think there is a good awareness there. As Mr. Harris has said, the calculators are there. As we get greater knowledge of this cohort, we can write to them and be very clear with them. Something like that would be very effective. We are talking about how to get to that 15%. We have been using 89 kg on those cows. We do not know the individual herdowners. I would have no reluctance in trying to segregate them out and try to get a feel for who they are and writing to them. That might be more effective than a generalised discussion when people who might not be affected by this misunderstand its impact at farm level.

Many of the co-ops will be engaging with their own farmers. We are talking about 15% of the 16,500 dairy farmers. I would certainly recommend a targeted approach.