Ms Edwina Love:

Any changes that we are asking farmers to make need to be economically viable. This is a cornerstone. To go back to an earlier question about anaerobic digestion, that is a key part of it. We do not want to ask farmers to move into different activities or diversify in a way that will cost them. We continually need to improve in communicating that message and pointing to the pathways.

Deputy Harkin asked about the industry incentive. From a consumer perspective, there is definitely a growing awareness - and there needs to be a growing awareness - of the real cost of producing food and paying for it accordingly. I mentioned the announcement this morning by the Minister of State, Senator Hackett, regarding organics. Organics should be a premium product. I will defer to Mr. Crammond on the question about industry support.