Dr. Aoife O'Grady:

That is the big challenge. We would like to get to a point where the purchase cost of an EV is, with Government grants, similar to the purchase cost of an ICE equivalent. Once we are able to hit that point, there will be little or no reason not to purchase an EV. Norway, unlike us, is outside of the EU VAT agreement so can charge 0% VAT on EVs. In that country, an EV is cheaper to purchase than an ICE equivalent.