Denis Naughten (Roscommon-Galway, Independent) | Oireachtas source

In many cases, it is the commercial company that approaches the charity. It says it is in the process of producing a calendar, is seeking sponsorship for it, will circulate it in a particular geographic area, would like to have the charity's name associated with it and for that purpose will give the charity a contribution. However, you may find out the proportion of the funds generated going to the charity are minuscule compared to the profit being made out of that particular enterprise. I do not think we can outlaw that and there are some legitimate fundraising mechanisms used for it. However, should there not be an obligation on that organisation to print or at least to state, when selling the advertisement, that this advertisement is being bought for €100, of which €2.50 goes to the school or the charity, when clearly although the impression given by the sales pitch is that it is the other way round, the reality is very different?