Mr. Gavin Elliott:

There are two types of red herring. One is the fact that there are undoubtedly bad actors who will come up with things they know not to be true and use them as a way to try to convince people to vote in a certain way. The second is that other people may be genuinely scared. They may misunderstand what it means. They may be worried about their own homes or about the family farm, any of those sorts of issues. Those people are easier to address because you can explain to them that this does not mean what they might think it means, or that it might be a positive thing for the family farm. It does not mean the State is going to take your home away. The bad actors who have cropped up in all recent referendums will be difficult to combat, certainly on social media we see that all the time. As with previous referendums it is that engagement of individuals and people telling their stories, probably not organisations such as ours but individuals who are suffering through the housing crisis actually saying “this is what this could mean for me”. That is what has been successful. The previous referendums were not necessarily won by the organisations that were running them, or supposedly running the campaign group. They were won by the people who volunteered and went out and spoke.