Ms Paula Hilman:

I think it is the approach we have taken in terms of education, enforcement and prevention, and there is the media aspect as well. We will continue with that. For example - and this is not just on the bank holiday weekend - but County Meath has had the greatest number of road deaths. On one day in Meath alone, we did a great campaign with all the schoolchildren using the RSA and the simulator device. We brought in all the schoolchildren and did a road safety campaign with them. On the same morning, we attended a conference with Age Friendly Ireland to talk to older drivers. We need to keep looking at what the data is telling us and engaging with all the age groups, both in terms of the prevention message and the engagement on social media and regular media, groups and anyone who can help get the message out about road safety.