Mr. Sam Waide:

I thank the Senator for the question. I will give an overarching answer to the question because there are a number of campaigns. To answer the Senator's question, we have considered such campaigns. We target different groups of road users in different campaigns. We specifically target those groups for different reasons. I am not suggesting for one moment that older persons take more medicated drug than younger persons because it happens across the spectrum. We work in a preventative and positive way. I mentioned earlier that we work with the likes of Age Friendly Ireland. We work in a positive way to enhance awareness for pedestrians and those who drive different vehicles. It is important, as Professor Cusack has highlighted.

I will pass over to my head of communications and campaigns, Mr. Brian Farrell, who is joining us via video link. He may wish to expand on specific campaigns and the areas about which the Senator has asked.