Mr. Michael Hennebry:

There can also be multiple contributory factors to a single collision. Some of the collisions that we report on could have multiple factors so that the percentages do not add up to 100%. This means that dangerous driving and speed, or even speed and alcohol or drug use comprise multiple factors. Bearing in mind what the assistant commissioner, Ms Hilman, said, they are under active investigation at the moment and when we get the final forensic collision reports we will be in a much clearer position in partnership with the road safety authority, RSA. So far this year to try to identify contributory factors there has been an action to expedite the sharing of the forensic collision reports with the RSA. Obviously they just have to be redacted at the moment. We are redacting the forensic collision investigation reports and providing those reports to the RSA with a view to letting that evidence inform where we are going to go from a strategy perspective. The assistant commissioner also mentioned about the campaign which started on Monday. Between social media and traditional print and broadcast media we have had a reach of 2.3 million people who have engaged with the campaign in one way or other. The engagement rate on social media is 2.5% which is double the standard rate on social media. Our message for that campaign is mainly to slow down. We have done a great deal on media and what we are trying to do is to get people to use their influence to get people to change their behaviours. The professor mentioned that some of these deaths are very preventable. We need a change of behaviour. We need a national focus on behavioural change on the roads. We are focusing on use of shared spaces. Nobody owns the road. We all have to look after each other. We are reaching into communities to try to start that change in behaviour. This is the first phase of that.