Mr. Liam McGroarty:

I am not too sure if it can be an antidote to the gambling aspect. What this model can do is to allow the commercial sector to be more involved in grassroots sport and corporate social responsibility, CSR, than brand recognition and a focus on eyeballs etc. It can allow the big sponsors to invest in social outcomes, as opposed to advertising their products. It could be the same for gambling but I am not quite sure if it is the solution for the challenges related to gambling and sport.