Oireachtas Joint and Select Committees

Wednesday, 15 June 2022

Joint Oireachtas Committee on Agriculture, Food and the Marine

Strategic Priorities for Horse Racing Ireland: Discussion

Ms Suzanne Eade:

Overall, we are not back to 2019 levels yet.

That is despite having strong festivals in Punchestown, Fairyhouse, etc. We are doing a lot of work around marketing to reach a certain cohort of people. There is significant consumption of our product in terms of streaming going on around the country and people watching our racing. We just have not yet got everyone off the sofa and back to racing. That is a priority for HRI's marking team in the context of working with the racecourses to create events that make people want to come back. I expect to see some good numbers over the next few weeks when there will be music alongside racing. The Galway racing festival will be a litmus test of where people are in terms of coming back post Covid.

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