Mr. Paul Clancy:

We would support that as well. We can see from the advertising by the large multiples there has been less focus on alcohol as being the central part of their initiatives to encourage people into their premises. If you take 24 cans, Prior to this, they would have advertised 24 cans for €25. Now, 15 cans are €25, so there is less. They are repackaging them and people are getting less alcohol for the same price.

It is difficult to tell at this stage if footfall has been driven to the on-trade because of the minimum unit pricing. That is difficult to establish that as of yet. However, we would like to think it would encourage people to come into the pub and to drink in the pub. From a community perspective, it is better to drink in there in a controlled environment than drinking at home. We believe it is a positive thing.