Ms Teresa McGrane:

The introduction of a content levy is among the most important audiovisual legislation to come into Ireland since the establishment of the Irish Film Board, the tax incentive for film production and the establishment of TG4. It is a significant development and Screen Ireland welcomes it. We see a content levy having the most impact by moving Irish content makers, production companies and creators out of a difficult situation with putting together finance for projects and making the industry one of scale. This is the most important thing that the levy could contribute towards. It contributes to the long-term sustainability of the industry and to being able to make projects at a larger scale.

It is no secret that this audiovisual marketplace we are working in at present is incredibly overcrowded. It is very noisy and there is a lot of content out there for content to rise to the top.