Oireachtas Joint and Select Committees

Wednesday, 6 April 2022

Joint Committee on Tourism, Culture, Arts, Sport And Media

Working Conditions and Skills Shortages in Tourism and Hospitality Sector: Discussion (Resumed)

Mr. Paul Kelly:

We have the largest ever domestic marketing programme, which kicked off on 1 January. It includes new sponsorship of RTÉ weather, which gives us a huge reach into homes, and a multimedia campaign . The Minister and Government gave us significant extra funding for domestic marketing for this year. That campaign is up and running and based on the responses we are seeing, it is going very well. According to industry feedback, the double bank holiday relating to St. Patrick's Day was really good for domestic tourism. We got lots of positive feedback about people being very busy across that and things looking good for Easter. Yes, an awful lot of people are going abroad but we are driving as hard as we can to get those extra domestic breaks - those short breaks in Ireland - in addition to overseas holidays.

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