Dr. Ciaran Byrne:

We have a significant demand-generation scheme. Many of our generic advertisements on radio and television will have been seen over Christmas. We also have an active sustainable energy community network. We have 600 sustainable energy communities, and we are leaning into those communities. When we get the schemes up and running, we will be leaning into those communities and working with them to promote and develop retrofitting. We will be undertaking initiatives such as community-based marketing. This means going local. When advertisements appear in the newspaper, this means that people in communities can go down to their local parish hall and be introduced to one-stop shop contractors. We did a great deal of work on our various channels in respect of social media, podcasts, etc., and in the context of linking in homeowners in the context of the customer journey.

The Senator has hit the nail on the head.

For many people it can be technical, a hassle and where people are busy, etc. We bring the evidence forward of a homeowner who has done this, here is one who did not, but one of these is a happier person, has a better result and has a warmer home. There is a great deal going on. The Senator will have seen in the newspapers since the start of the year where a number of commentators have been discussing their own experience on retrofitting and are talking to people. We have also linked in with OSSs to have those kinds of joint approaches.

Unfortunately, as a result of the war in Ukraine, the interest in this area has ramped up greatly and has superseded the demand that it has generated. People are now looking at this when they see the spike in energy prices.