Dr. Ciaran Byrne:

That will be done by the one-stop shops. They are engaged in it. Most of them have a sales and marketing outfit for doing that. As Mr. Walsh mentioned, we can help them target them using the building energy rating, BER, database, on which we have nearly 1 million BERs. In a weird kind of way, their success is our success. From a business perspective, every time someone is walking the streets or driving into an estate, it is cost. The more we can target them, the better.

There will be an element of the communities. Within the communities, typically in towns and villages, not every estate is linked in to it but they can be pushed in the right direction. We are also talking about supplying leaflets to local authorities so that when they do local authority homes, they can drop a leaflet in to neighbouring houses stating what is being done next door to the local authority home and giving contact details for the local one-stop shop or the one-stop shop programme so that neighbouring houses can get it done too. It will be a combination of all of those.

The experience, anecdotally, in the solar scheme Mr. Walsh mentioned and as referenced in the media previously is that when people see it being done in their neighbours' homes, a good example of which is external wall insulation, which is visible, as well as insulating the home it has a nice aesthetic effect on the home in terms of changing the entire frontage of the home. Many of the referrals from one come from the other. One will see contractors going up through estates, maybe not doing every house in a street, but certainly one begets another one. The push is to try to get as many people as possible.