Ms Camille Loftus:

The Chairman took the words out of my mouth. That is the point. When people are in and they see the benefits of this in comparison to other tenures, when social policy works, word of mouth always does all of the promotion that is needed. What we need is more of it. The Housing Alliance brought forward the first tenancies and we are thinking about engaging with those tenants and getting them to tell the story of what it is like to be a cost rental tenant.