Mr. Desmond Savage:

To address the Deputy's last point first, I am very confident, being involved in the sector and seeing the work ongoing, that, through technology, changes to peat practices, etc., reductions will be achieved. However, going back to the Deputy's first point, we really need to flip the metrics on their head. Pushing down national or EU metrics at the farm level means nothing to farmers. If we were to reverse that and to come up with metrics at farm level that farmers could understand and achieve, we would achieve our national targets through osmosis, by working at the farm level rather than by pushing down. Going back to my industry experience, there is, typically, a pyramid of metrics. At the factory level, there is concern not about the top of the pyramid but about the metrics, yield, efficiency and so forth, that is, the stuff they can control. If you can control the stuff at the bottom of the pyramid, at the factory level or the farm level, you will naturally achieve the metrics higher up. I do not know how to go about fixing this. At present, we are pushing down high-level metrics onto a farm level. That simply will not work. There needs to be more of a pull from the bottom up. I do not have the answer as to how that can be achieved, but I am here to suggest the importance of metrics and that people know there are technologies out there that can enable this to happen. Technologies are improving all the time. I have no doubt that we can achieve these targets through technology without impacting national food security and while doing the right thing for the environment.