Mr. Desmond Savage:

I have provided a link to our company's website, where there is a detailed questions and answers section that describes how our technology can enable farmers to monitor their cattle better, especially with regard to rumen health. The rumen is the first stomach of cattle.

People describe the rumen as a kind of bioreactor. When cattle consume grass or feed, it goes into a pre-stomach known as the rumen. Within this, the feedstuff is broken down in a kind of bioreaction in nature. If that process is happening efficiently then we have a healthy animal. What we are doing is monitoring the rumen in real time, 24-7, and providing that information back to the farmer. If an animal has a healthy rumen, it is converting that feedstuff efficiently, which is what we want from feed conversion, from a farmer's point of view, but it is also the right thing for the environment. If an animal is belching excessively, for example, that means the energy that should be going into converting protein is going into converting methane.

There is a win-win here. It is a triple win, actually, because we have a healthy animal, which is good for welfare, a high feed conversion, which is good for the bottom line for the farmer, and it has also optimised the level of greenhouse gases being emitted, which is good for the environment. It all comes down to monitoring the rumen, in my opinion. Rather than saying at a herd level or even a national herd level, let us put metrics associated with that, I suggest that we monitor it at animal level and work up from there.