Ms Celene Craig:

The BAI has been instrumental in establishing Media Literacy Ireland and has co-chaired it for the past number of years. Fundamental to the policy underpinning the BAI's approach is this idea that there are many players in the media literacy field and the best way of achieving and working together is through the concept of networking. Media Literacy Ireland has been key in that regard. Working remotely in the last few years has enabled far greater outreach with respect to the number of interested parties and stakeholders we have been able to engage with. We have also worked extensively with colleagues at European level. The approach articulated by the BAI has been endorsed by the European Commission and other regulators. Members will have seen, for instance, our Be Media Smart campaign. It is just one of the ways we are reaching out to the public. We co-ordinate with education and a whole range of other stakeholder interests in trying to give effect to our media literacy objectives.