Catherine Martin (Dublin Rathdown, Green Party) | Oireachtas source

It is used to provide funding for overseas tourism marketing. The bulk of the funding forms the State's share of the agreed North-South co-funding of Tourism Ireland's destination marketing of the island of Ireland overseas. Given Tourism Ireland is a North-South body, it also receives funding from the Northern Ireland exchequer for its core overseas marketing. The primary objective of the tourism marketing fund is to increase tourism revenue by attracting more overseas visitors to Ireland. Irish tourism is marketed primarily on an island-of-Ireland basis and the majority of the tourism marketing fund goes toward Tourism Ireland's core funding for all-island overseas marketing activity. A proportion of the non-core tourism marketing fund is allocated for the development of Ireland's specific product and regional marketing by Fáilte Ireland, to be delivered by Tourism Ireland as its overseas agent.