David Cullinane (Waterford, Sinn Fein) | Oireachtas source

We heard from witnesses from the industry earlier. I put it to them that they obviously have a vested interest in selling their products and that the sale of their products depends on people being addicted to them. If, therefore, we introduce measures that will lessen people's dependence and help them to come off their addiction, the industry will make less money. There is an obvious vested interest there.

From a medical perspective, does Professor Cox believe that the measures as proposed by the Irish Cancer Society and the Irish Heart Foundation regarding plain packaging and a ban on flavouring and marketing are good public health measures?