Gerry Horkan (Fianna Fail) | Oireachtas source

It is important that the penalties are quite punitive because there is no point in having a slap on the wrist type of fine that is cheaper not to resolve than to resolve. Fines are needed that will incentivise companies that do not behave. We all know companies that behave. Every one of us has at least one mobile phone. We all use these companies and they are fine most of the time, but when things go wrong customers find it almost impossible in many cases. Customers end up talking to people such as us because they have been so frustrated by the process.