Mr. Ian Talbot:

Obviously, we love the media. I agree that we need a confident media where its members are confident in their jobs and are not fighting for jobs but are able to report on things. How we position information is important. If we look back two years ago to the start of Covid, the media in general was not very good at statistics. It has become much better at statistics and understanding the scale of things. It is important that over the next few years, we position carefully helpful and valid statistics and information that set the scene on the scale of matters. Let us not get bogged down in the trivial stuff; let us make sure the media understands what really matters versus, possibly, what I would term the "nice to haves". The media is a critical element but we need to remember that we must position our side very well and very clearly.