John McGuinness (Carlow-Kilkenny, Fianna Fail) | Oireachtas source

Is that not a fantastic amount of money to be spending on promotion? Mr. Algeo was asked earlier to break out the figure, as he put it, but the figure is already broken out because the money has to be ring-fenced for promotion. We can safely say that, for PR and promotion, all of this money was spent. Therefore, we have a figure that is broken out from the company’s accounts. Can Mr. Algeo describe for me what promotion actually means? What comes under the heading of promotion in the accounts? Is it advertising?