Peadar Tóibín (Meath West, Aontú) | Oireachtas source

I understand that but, to put it in marketing terms, if you do not analyse your competitors with a sharp focus, you will not be able to compete fully or operate. I do not accept that expenditure on a national lottery jackpot is in competition with pretty much all other discretionary expenditure, and I am sure that most others do not either.

Is it not in the lottery’s interest to have lotto jackpots increase in size? When there is a big jackpot, people are more aware of it, more interested in it and more likely to spend. Therefore, the greater the number of rollovers, the more profitable the company.