Ms Mary O'Connor:

The 20x20 campaign was presented by FIS. It was not our concept but the key learning from that related to the target groups. It resonated with different age cohorts of females, which was important, but it also resonated across genders. It started difficult conversations and stimulated debate but it also motivated an awful lot of people to get involved in women's sport and motivated coverage of women's sport organically by organisations taking on their own livestreaming of events and so on. That is all very welcome. I know from talking to Ms Stapleton and Dr. May that work is ongoing around a visibility campaign in Sport Ireland and we welcome that. The 20x20 campaign was independent and it was a great platform but moving forward we need to see how we can improve that. We were delighted with the success of the two-year campaign and we will welcome any new campaign coming to the fore.