Oireachtas Joint and Select Committees

Wednesday, 15 December 2021

Joint Committee on Tourism, Culture, Arts, Sport And Media

Challenges facing Women in Sport: Discussion

Ms Mary O'Connor:

It is difficult to get a balance in visibility for women in sport. We either have to over-excel and overachieve to get coverage or something else has to happen. I am sure the sports that are being represented at that award ceremony will have plans in place. There is a growing wealth of talent involved in national governing bodies around the promotion of women in sport.

We in the Federation of Irish Sport were the public presenter of the very successful 20x20 campaign. That was a success because we had key stakeholders who are media partners involved in the campaign. We had State broadcasters and independent media involved in the campaign who publicly committed to it. That helped drive consistency and visibility. What we want in women's sport in Ireland is just that consistency and visibility rather than women's sport being just here and there. That is what girls need. As Dr. May rightly said, we need that visibility not just in print and radio but also through the platforms on which women and girls of all ages engage, be it TikTok, Instagram or whatever else. We need to be consistent. There is a lot of work to be done there, but I know that under the women in sport lead, Ms Stapleton, there is a plan for the visibility and the promotion of women and girls in sport in Ireland.

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