Mr. Paul Gordon:

In-store advertising is probably one of the main problems in terms of advertising because it is not covered by current legislation. This is something on which we would like to see progress. Both of our organisations have recommended that. Both organisations recently undertook research on people's attitudes to advertising and advertising's impact. Brand recall was highest at point-of-sale, that is, in-store. In 2009, Ireland banned the in-store advertising of cigarettes, which had a major impact on teen uptake. Studies showed that, before the ban, approximately four in five teenagers remembered brands based on what they had seen in the store and, after the ban, that figure dropped to one in five. In-store advertising has a real impact. Children are bombarded with it if they go into any petrol station or local shop. It is brightly advertised with bright colouring, attractive flavours like tutti frutti and cartoon-type packaging, which has been shown to make products more attractive to children and make them more likely to use those products.

Senator Black touched on the structural separation of alcohol. We view it as a major priority in terms of advertising.