Mr. Chris Macey:

To add to that, e-cigarettes are the gift that keeps giving for the tobacco industry. It gives them access to a whole new generation of children to addict to nicotine. It assists them in increasing the smoking rates among children and gives them access back into the political system that they lost, at least in Ireland although maybe not in other countries. We adhere to the WHO framework convention on tobacco control, FCTC, regulations that are designed to prevent lobbying by tobacco companies. Their interest in vaping companies has given them a route back in to lobby for whatever they want. The last thing they care about is long-term smokers trying to quit. They are looking at a whole different area of making vast new sums of money and regaining the influence they have lost.