Mr. Mark Murphy:

I agree with colleagues that for young people the cost is cheaper, many parents do not recognise or know what e-cigarettes are and they are a lot easier to hide. In regard to flavours, studies from the US show that most children start off with flavours. The EU Scientific Committee on Health and Environmental Risks found that flavours decrease the perception of harm, attract young users and increase willingness to try e-cigarettes. We are concerned about that and cancer. As stateD by Mr. Gordon, they start off with e-cigarettes. There is a strong gateway effect to smoking. Our major concern today is young people. We do not want to lose a new generation to tobacco and nicotine addiction.