Mr. Paul Gordon:

There is. In the 12 to 17 years category we have seen a rise from one in ten people using vaping products to one in five people using them. There were studies in the past year on 15 and 16-year-olds showing that the proportion of people in that age range who have ever used e-cigarettes is around four in ten. That has risen significantly in the past five years. We are concerned with the emerging evidence, particularly from the Health Research Board, indicating that people who have used e-cigarettes are three to four times more likely to progress to tobacco smoking. That is why we are talking about flavours and advertising. It is because we need to restrict children's access to products that are harmful and can lead to lifelong addiction. The industry wants to replace smokers who are dying. Some 6,000 people die in Ireland per year from smoking-related illnesses and about 45% of those deaths are due to cancers. My colleagues can talk about the proportion of those who die from cardiovascular disease and stroke, which cause around four in ten smoker deaths. That is why the industry is targeting these kids with packaging and flavours like tutti-frutti and bubble gum.