Colm Burke (Cork North Central, Fine Gael) | Oireachtas source

I thank the witnesses for their presentations. Both presentations were very strong in calling for a total ban on advertising on billboards and on public transport, among other places. Do we have any idea of the kind of expenditure at the moment by these companies on such advertising? I presume they are spending large amounts of money, so they must find it very effective. If we ban such advertising, will they divert the money into other ways of promoting their product? Reference was made to nine countries where there has been a ban along the lines the witnesses indicated. Does someone want to take that question?