Oireachtas Joint and Select Committees
Wednesday, 3 November 2021
Joint Oireachtas Committee on Health
General Scheme of the Public Health (Tobacco and Nicotine Inhaling Products) Bill 2019: Department of Health
I would like to start where Ms Gordon has just finished. During the lockdown many people may have watched a lot of TV. I could not believe the number of new shows and series, such as those commissioned in the past five years, where major characters in all of the shows were constantly smoking. Some of the series were period dramas but many were more up-to-date shows or set in the future. Touching on Ms Gordon's earlier point, is there a policy on this from the Department and is the Department looking at this? It might be hard for us to do it in Ireland, but certainly the EU might send out a clear signal that this is a type of advertising. In fact, it is probably even more dangerous than normal advertising because a major character in a motion picture or a TV series is being associated with cigarettes and it is being glamorised. These characters are over the age of 18, but we know that teenagers watch these shows, and they see these characters smoking. Does Ms Gordon see the Department pushing the EU on this and is it something that the EU is looking at?