Ms Fiona Murphy:

I will add to what Professor Flanagan has said about some of the things we try to do. We produce videos for people to show them what happens and what to expect so we reduce the fear of the mammogram. We produce easy-to-read leaflets. We have also translated a lot of that information into many languages and have worked with Translate Ireland to make sure we have information available for people whose first language might not be English. We also try, where we can, to enrol role models in certain communities who might encourage people. I refer to those communities that may find it harder to access our services, whether socio-economically disadvantaged communities or Traveller communities and so on. It is a matter of making sure that whatever is there, people can access it. One of the reasons for not availing of the service should not be that it is not there for them. Then, as Professor Flanagan said, it is a matter of education and explaining to people not to be scared of it. Breast cancer can be a terrifying diagnosis for people to receive, but the committee has heard today about the good outcomes that are achievable in breast cancer. It is a matter of trying to give people some balance in the information they get and, as Professor Flanagan said, encouraging them to come earlier. I am sorry to hear the Chairman was affected, but maybe he is one of those advocates to say, "Come early, come fast." Whether it is breast cancer or any other cancer, people should identify themselves to us as soon as they are worried about something.