Professor Fidelma Flanagan:

In BreastCheck, we spend a huge amount of time and a great deal of resources on breast awareness campaigns and getting the message out there in our communications. We work in partnership with the other advocacy groups, such as the Irish Cancer Society and the Marie Keating Foundation, to try to get that message out to people. It is getting better with the new social media interfaces. We may not necessarily have been great at this in the past but this is now being undertaken in partnership with the symptomatic service, the screening service and advocacy groups to use the social media platforms which exist to be able to get the message out.