Ms Gina O'Kelly:

The use of digitisation has come to a head over the past two years as people turn to that aspect of museum engagement. We really must provide a wider and more significant base of understanding of online engagements. This again brings us back to a better understanding of how we are engaging with audiences.

We have been working with a number of consultants over the past year, looking at how museums might evaluate this type of engagement in a better way. This is a costly process and to date we have spent approximately 30% of our budget in exploring this matter. Such supports are necessary. It is a case of more funding being required but it is not necessarily constrained to it. It is also about being clever in how we apply this funding so it can create a baseline for museums to engage in a better way.