Oireachtas Joint and Select Committees

Wednesday, 14 July 2021

Select Committee on Tourism, Culture, Arts, Sport And Media

Estimates for Public Services 2021
Vote 33 - Tourism, Culture, Arts, Gaeltacht, Sport and Media (Further Revised)

Photo of Catherine MartinCatherine Martin (Dublin Rathdown, Green Party) | Oireachtas source

As the Deputy has recognised, some of those issues are for my colleague, the Minister for Transport, to address. However, he rightly pointed out the importance of marketing the establishment of connectivity to make it very clear that Ireland has reopened. We are very much moving into that space from next week. Tourism Ireland launched a new €3.5 million promotional campaign on 7 June. Phase 1 of that involves a major digital video campaign, which went live from 7 June with the slogan, "Let's get back to Ireland". That is definitely the message we want. We hope that online video will build anticipation for holidays in Ireland this summer.

From my engagement with Tourism Ireland, it is quite clear that there is pent-up demand to come here and we are tapping into that. Tourism Ireland also hopes to launch the next phase of the campaign in the coming weeks in line with Government plans for the reopening of international travel. This will deliver a very clear "book now" message to prospective international visitors and will single-mindedly drive visitor numbers back to Ireland. It is clearly stated in the national economic recovery plan that supports will remain in place for sectors as they need them. We are acutely aware that more supports will be needed after the summer period.

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