Joe Flaherty (Longford-Westmeath, Fianna Fail) | Oireachtas source

Mr. Grassick clarified the association is a representative body. Where does the association see itself in terms of the challenges that are emerging? If we get a high-profile UK television programme, it will leave a light bulb on us for a long time afterwards. Are they positioning themselves or where do they see their role in protecting the industry and trying to address the tarnishing of that industry's representation going forward?