Ms Una Fitzpatrick:

I thank the Senator for his question. On the content creation side, the media commission could play a strong role in the collaborative space between content creators and the platforms in terms of how they work together.

Regarding levies and so forth, the industry would like to see an EU-wide step taken, as opposed to anything that was too unilateral on an Irish basis.

The Senator referred to the media commission having a role in bringing commercial operators together, for example, in providing training and support. There are outreach programmes like those in many of our member companies already, but the media commission could play a role in spreading them and making them more freely available. It could help creators to find new ways of monetising their content, which is something in which the platforms have a great deal of experience. There is a role for the media commission in sharing that expertise with content creators.