Oireachtas Joint and Select Committees
Tuesday, 6 July 2021
Joint Oireachtas Committee on Agriculture, Food and the Marine
Beef Task Force: Discussion
Ms Sinéad McPhillips:
I do not think the figure for mince could be as high as the Deputy suggested. The issue is that the UK is one of the highest-paying beef markets in the world. Certainly, UK retail is a highly-priced sector. Its preference is for British product in the first instance but Bord Bia research establishes that Irish beef is very highly regarded by UK consumers. They see it as almost equivalent to their national preference.
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