Ms Sinéad McPhillips:

There was an agreement in the context of the task force, that a sucker brand development oversight group would be established. I chair it myself and stakeholders are involved in that. The purpose of that group is to oversee the work by Bord Bia to develop a suckler brand proposition and to test it in relevant markets. That work is ongoing. Bord Bia has commissioned research in relevant markets where there is an appreciation, or the possibility of an appreciation, for the distinctiveness of suckler beef production and a willingness to pay for that. We expect to have a meeting of that group again before the end of July.