Professor Shelley Hymel:

On engaging parents, they first have to be interested. Professor Donna Cross, who is based in Australia, once told me the best way to get parents involved in order that they will at least be engaged and willing to give information is to have the kids stage a play. She had put on a play, which the kids organised in order that they had a voice, and the parents came to it. Beyond that, it is difficult to get some parents in because they simply do not have time or energy to devote to this. That is something we really have to work on.

On the social media issue, parents increasingly get access to information online about parenting and their children. Right now, there is not a lot of good stuff out there on bullying and so on for parents, so that is another angle where we could reach some parents.