Ms Orla Twomey:

With regard to influencers targeting children in Ireland, we have not had any complaints specifically in regard to food but, in other areas, we would take the view that if an influencer has a significant under-18 following, he or she should not be advertising certain types of content, for example, alcohol or gambling products. We currently do not have the HFSS – high fat, sugar, salt - rules in our code but when we do, that will certainly be an element there as well. Obviously, influencers have wide audiences so part of the issue for us is examining who their audience is to see whether or not they are appropriate for certain product categories.