Imelda Munster (Louth, Sinn Fein) | Oireachtas source

I welcome our guests. My first couple of questions are for Dr. Campbell and the others are for Ms Kathryn Walsh. I will ask all the questions and then allow the witnesses time to respond.

In her opening statement, Dr. Campbell covered the past 30 years. There has been campaign after campaign. None of them have been successful by any stretch of the imagination, it is safe to say. Looking at this Bill in its current form, is Dr. Campbell confident we will be able to tackle the issue? What are the key changes we should ensure are encompassed in this Bill?

Dr. Campbell referred to a proposal for a pilot programme in Ireland — a pilot moratorium on material. Could she talk us through that? She is seeking an outright ban. With regard to food profiles included in the definition of "harmful content for children", the WHO has a nutrient profile. What is Dr. Campbell's opinion on that?

Ms Walsh mentioned the current code. It is clearly insufficient. I was going to ask whether it could be used for us as a standard with which to regulate online platforms and advertising for children but, from what she is saying, I would imagine it is not fit for purpose. Since most of the media companies have headquarters based in Ireland, has Ireland not a duty to lead the way with regulation and legislation in particular?

Could Ms Walsh talk a little about the need for a definition of "undue commercial exploitation" in the Bill? Does she believe it is an important tool in regulating different types of advertising that can be harmful, such as the advertising of alcohol or gambling?