Oireachtas Joint and Select Committees

Thursday, 27 May 2021

Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht

General Scheme of the Online Safety and Media Regulation Bill 2020: Discussion (Resumed)

Mr. Ronan McCabe:

I can reply to the Deputy about the intellectual property side of things. It is very simple. The amount of investment an Irish producer brings to the international market dictates the extent to which such rights can be retained. It tends to be correlated - if a person brings 10% of the funding, he or she ends up owning 10% of the rights. As Ms Hamilton was saying, we are not at the table financially because we do not have the amounts of money some of the international players have. The more money we bring as producers, the greater our bargaining power and leverage and the more money we can then attach to our projects and the greater the rights we can retain. Again, if we bring 20% or 30% from Ireland, we can retain 20% or 30% of the intellectual property. As I have said, that becomes a virtuous circle and flows back into the next development and the next production, retains jobs, creates new ones and brings new people into the industry so it is a win-win. At the moment there obviously is investment from Ireland into projects but it is at a fairly modest level so any additional funding we can attract makes our job easier, as producers. Irish producers have a great track record in going overseas. Those in animation are actually particularly good at it because it is impossible to fund an animation solely from Ireland because they are so expensive. It was asked earlier how much an animation costs. Animation costs, at the bare minimum, around €8,000 per minute. That would be the floor for a basic 2D animation for television. As Ms Kirby said, after that it is like asking how long is a piece of string: the sky is the limit. This is a creative industry but unfortunately, a lot of the time it comes down to finance. I hope that answers Deputy Munster's question.

Comments

No comments

Log in or join to post a public comment.